Podcast Episode 5: How data storytelling unlocks your data’s full potential

Mail Manager 12 Aug, 2021

Brent Dykes, Senior Director of Insights and Data Storytelling at Blast Analytics, joins us in episode 5 of the ‘Digital World of Tomorrow’ podcast. This podcast is designed to help people in technology roles address the big challenges they face and discuss the key themes across the industry, breaking down stigmas, bringing awareness to issues and challenges, and hear from those at the forefront of change. In this episode, we discuss how data storytelling unlocks your data’s full potential.

Episode 5: Brent Dykes - How data storytelling unlocks your data’s full potential

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Brent Dykes, Senior Director of Insights and Data Storytelling at Blast Analytics,  joins us on episode five of the 'Digital World of Tomorrow' to discuss all things data storytelling covering: the need to democratise data throughout the business, how dashboards are good at sharing information but not necessarily at sharing insights, what data storytelling is and how can we use it, who should tell data stories, and what it takes to be an effective data storyteller.

Listen here

About Brent: 

Brent Dykes is the Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

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